Sep 09
11
Just imagine for a moment that your website could talk to you, you know, like have a regular conversation. What do you think it could tell you? More importantly, would you know what questions to ask it?
Website Owner:
“Hi website, thanks for taking the time to chat with me today, I was wondering if you could spare a minute or two to answer a few questions for me?…”
Website:
“Sure – fire away pal.”
So, now that you have your websites attention you’ll probably want to know:
1. How many visitors did you have this week?
2. What keywords and phrases did people use to find you?
3. Usually, how many pages does a visitor view?
4. How many of them found the site and just a quickly exited it again?
5. I added some new keywords to your pages; did more people find you as a result?
6. What key phrases are visitors finding you for that I wasn’t aware off?
7. What’s your most popular page?
8. What’s your least popular page?
9. What countries, states, counties or cities are these visitors coming from?
I know we’re just having a little fun imagining all this stuff about talking websites. But wow, I mean it would be cool if your website really could talk and answer all those questions – in great detail – with incredible accuracy – and without bias or emotion clouding it’s response.
But it can’t, so too bad…Take car…
“Well actually I can.”
“Who said that?”
“I did.
You can ask me pretty much anything about how visitors behave when they come to see me; things even the visitors couldn’t tell you themselves.
You see; if website analytics are running I keep track of pretty much everything you could think of and then some. If you only used the information I have you could increase my visitor traffic and even your leads or conversation rates. If you’d only just listen to me and put in a little work, I’d help you improve your business all round.”
“Em, okay, how about we talk again tomorrow, 4:30pm if you’re available?”
“I’m available 24/7, 365. And I’m gathering valuable data for you every millisecond – so 4:30 is fine.”
IMPORTANT NOTICE
Every business that has a website (no matter how small) should analyse their web statistics regularly. In the face of the worse recession in ‘donkey’s years’ you OWE it to your business to use very advantage you have to ensure you survive and prosper while your competitors crash around you.
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Hope you enjoyed this article and maybe you’ll check your web stats
more often! If you have any questions related to this article fire
them on and I’ll do my best to answer them.
Also, please forward this email to anyone you think will get value
from it. Thanks.
Take Care,
Peter.
P.s. If you’d like to discover how to triple the effectiveness of your website check out this great article:
How to Triple the Effectiveness of Your Website
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