Jan 10
14
When it comes to painting, illustration or photography or modelling galleries, you know exactly what you’re looking for. But for many creatives it can be difficult to know what to include in your gallery websites.
The three tips below will help you present your online portfolio in the best way:
- Keep your gallery simple and uncluttered. Most artist end up opting for a mainly black or white gallery website layout. These colours help frame your images allowing them to be the main focus of the website. I recommend against gaudy colour schemes, flashing images and background looped sound effects that compete with your image for the visitor’s attention.
- Now the second point is very important. In order for your online art gallery to be useful and successful, it must be easy for you to manage. Adding, editing or deleting images, albums and text descriptions should take only a couple of clicks.
If your gallery is too complex to use, you will neglect to update it as often as you should. Publishers and potential clients might visit your site regularly and if the images never change they may think you couldn’t be bothered to update your work. This can have a very negative impact on you potential to get work from them. So ensure your gallery website is easy to manage and update it regularly!
- Yep, I’ve seen it a thousand times; a gallery with beautiful artwork but it’s just a nightmare to navigate the site. Keep your artwork grouped in relevant albums and make sure it’s easy to navigate from one image to the next, and from one album to the next.
Again, if publishers or potential customers get frustrated trying to view your portfolio gallery they will leave your website and they probably will not come back.
I hope you can see how important these three elements are for the success of your website and ultimately your chances for generating more interest in your work and more orders.
Now you know the secrets to managing a successful online portfolio website, it’s time to get your work online.
Gallery Folio provide affordable, easy to manage and easy to navigate online galleries perfect for illustrators, photographers, painters and models. To find out more check out http://GalleryFolio.com.
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