How RSS Feeds Can Help Your Business

RSS feed iconYou may have heard of RSS feeds but still find them a mystery. It’s a mystery worth solving though, as their use can help you dominate your local online niche with almost zero extra effort. Sounds too good to be true? Read on…

What Is RSS?

RSS (Real Simple Syndication) is a means for people interested in particular topics to quickly access new information, news and other relevant content without having to search through countless web pages to get it. If your website includes a blog it produces an RSS feed. RSS pages are generated in XML and is made legible to the human eye through the use of RSS Readers or RSS Aggregators.

The Top 5 RSS Readers/Aggregators

The following RSS aggregators are the most popular currently in use. Again, it is necessary to access RSS XML feeds through the use of a reader.

  1. Google Reader
  2. Bloglines
  3. Rojo
  4. NewsGator
  5. FeedShow

How RSS Submissions Benefit Your Website

Getting backlinks from RSS aggregators for each piece of site content you publish means you’ll get backlinks from several websites automatically. This has the potential to increase your website traffic directly. The backlinks also increase your websites ‘link juice’ which helps drive your site up the search rankings, resulting in increased traffic. Increased traffic can and should lead to more enquiries and sales.
In smaller niches where competitors are not taking advantage of this type of automatic link building there is a very good chance RSS will help your website dominate the search engines.

Where To Submit RSS Feeds

If your website produces an RSS (really simple syndication) feed it is a good idea to submit it to several RSS directories. Check out this list of active RSS Submission Directories. WordPress websites are already set-up to notify Ping.com for your convenience.
Contact Starter Websites to discuss setting up a WordPress website or blog.

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