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September 7, 2010

Archive for the 'Online Marketing SEO Kerry' Category

If you’re new to article marketing you’re probably wondering what directories to submit your articles to.

There are hundreds of article directories but my personal top 5 favourites are:

When you write an article you can submit it to hundreds of directories, thus creating links back to your site (which will improve your positioning in search engines) and you will also create traffic to your website from those articles (supposing your submissions get the readers attention!)

One other major benefit of article marketing is other people can use your article in their own sites and so on. When doing so, they are obliged to keep your resource box and links in place, so you get extra links back to your website without any extra effort.

That’s viral marketing at it’s best!

What’s a resource box? It’s the place where you can place your author details and a link back to your website.

Note: Article directories tend to have restrictions on the amount of links you can include in your text, the type of links you add (might not allow adult sites), and where you can add those links. For the human administrated directories you’ll have to check their guidelines to ensure your submission is accepted.

Article marketing can be highly effective and well worth the effort you put in. And don’t restrict yourself to just the handful of directories I mentioned above, why not submit each article to 100 directories? Or better still, submit to 1000 directories! Just imagine all those links and all that traffic!… But if you are short on time the directories above are the best to start with.

If you’re still struggling or you’re new to article marketing, check out Ashley’s short video and discover the one thing that secured her article market success.

Visit http://tinyurl.com/yecq834

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While these methods will not apply to all products/services, they will apply to many.

Lets suppose you want to market a particular type of product. You’ve done your research to establish that there is indeed a market for the product, but before you invest your life savings in stock, you want concrete proof that people are going to buy (very wise move).

At this stage it’s worth taking the time to do a little testing before you jump in feet first.

Well, the best way to KNOW if people will buy what you’re selling is to ASK them to buy it, right NOW. {Side note: Asking friends/family or a research group if they’d by a product ‘if’ you sold it may result in a lot of ‘yes’ answers. Immediately fetch the product and again ask them to buy it – now see how many part with their cash…}

Auction Testing

Set-up an Ebay auction with a handful of products (you can buy them retail for the experiment). This will cost little to do and even less if you cancel the auction before its deadline to avoid making a final sale. If the auction is allowed to finish simply buy the sold item from a retail shop and post it to the winning bidder, hopefully you’ll cover your costs. By using this method you can get a ‘feel’ for the market at very little expense to you.

Pay-Per-Click Or Pay-Per-Action

Another method is to set-up a basic web page with a couple of items listed for sale, with a Paypal button for each item. Then drive traffic to the web page with Google Adwords Pay-Per-Click advertising. This is an excellent method for testing market response and you can use Google ads to target specific regions. For example, you’re your market is Edinburgh, Scotland, you can run ads that will be visible only in that region. While this method is more expensive than the Ebay option, it can provide in depth market insight and valuable data very quickly. Similarly, you can use Pay-Per-Action where you pay for your advert only if someone actually buys the product.

Want More Tips Like This?

I give advise like this to my customers daily. All part of the Starter Website service. Call me to discuss you project now, Peter: 087 9767812