Do you ever receive emails asking you to exchange links with other websites? These emails can be valuable to your link building campaign so don’t just dump them. Read on…
Links to your website are the most important factor when it comes to search engines deciding your website’s position. The more good quality links you have, the better your site’s position.
I receive several link exchange requests to my Inbox each week. While many of the sites are poor quality and built solely for the purpose of link exchanges, I don’t just delete the email. These emails are actually labour saving devices for those thinking of starting a backlink campaign and I’ll explain more about this in a moment…
Example Of A Link Exchange Request
First we’ll take a look at a typical link exchange request email. These emails tend to follow a standard format and it’s a format you can copy and use for your own link building campaign. See below (the marketers name has been changed…)
# # # # # # # # # # # # # # ## # # # # # # # # # # # # # ## # # # # # # # # # # # # # #
Hi,
My name is Joe Bloggs, Web Marketing Consultant. I’ve greatly enjoyed
looking through your site xxxxxxx.com and I was wondering if you’d
be interested in exchanging links with my website, which has a related
subject. I can offer you a HOME PAGE link back from my {insert topic here}
Guide website which is:
www.thesite.com/ with page rank 4
If you are interested, please send me the following details of your
site:
TITLE:
URL:
I’ll add your link as soon as possible, in the next 24 hours. As soon
as it’s ready, I’ll send you a confirmation email along with the
information (TITLE and URL) regarding my site to placed at yours.
I hope you have a nice day and thank you for your time.
Kindest regard
Joe Bloggs
job.bloggs@somewebsiteaddress.com
Web Marketing Consultant
# # # # # # # # # # # # # # ## # # # # # # # # # # # # # ## # # # # # # # # # # # # # #
This email is suggesting I take part in a three-way link exchange. The site mentioned above will link to mine and in return they want me to link to a different website (their client’s site). Three-way links are better than straight reciprocal links but we’ll cover that another day.
Often the site they offer to link from is a blog with lots of links on the home page to other websites. Those website owners accepted the same link exchange request you got. Now, this list of websites are going to save you time and increase the success of your link building campaign. The chances of them exchanging links with you is very high because they have exchanged links before and obviously understand the importance of links!
So, Here’s What You Do
Don’t take the marketer up on their request if the link they are offering you is of little value. However, you should visit all the websites that are listed on their site (usually listed as ‘link partners‘ or similar). Record each of their email addresses in a list and also record their link page URLs.
When you have completed your list, email link exchange requests to each webmaster on your list. You can use an email similar to the one above and make changes where necessary for each…
Track Your Link Building Campaign
Keeping track of your link building campaign is important. Make a table or spreadsheet to record:
- Who you send a link request to (only send one request, you don’t want to get reported for Spam)
- Who you have linked to
- Who has linked to you
- What page on each site your link is on
- The date your link request was sent (so you can track your success over time)
Thank those people who exchange links with you (it’s courteous and they may have other sites you will what to swap links with in future). Remember to check your links page occasionally and remove links to websites that have not returned a link to yours. Running this check is quick and easy if you keep a record of each page your link is supposed to be on.
Link building is an investment in your online business that takes time and patience, so do a little often.
Good luck!
Peter.
The use of video can be very persuasive in your online marketing campaign and should not be ignored. A single video can be syndicated to multiple video sharing sites for free, all with the potential to send traffic to your website and your offers. Use video to raise your brand awareness, dominate certain niches in search engine results and to promote your products.
You may have heard of RSS feeds but still find them a mystery. It’s a mystery worth solving though, as their use can help you dominate your local online niche with almost zero extra effort. Sounds too good to be true? Read on…
Check out 
